Providing the tools for photographers to share their work and grow their bussines.
UX/UI | Web & Graphic Design
The BIGGER Picture.
I have always tried to make environmentally conscious decisions in my life and have always wanted to know how my habits actually affected the Earth I’m living on, but it was always hard to track my environmental impact and find specific, personalized ways to improve it. I thought, why not create a product that could help users like me who are looking to learn more about their footprint and are looking for easy ways to make a BIG impact.
Key Objectives
Maintain revenue
Grow revenue by expanding to a new audience
Introduce brand
Improve SEO
Test new product offering
Finding efficiencies and scale in performance channels with 21% MoM growth
My Role
Create personas and user flows
Design website after product rebrand
Sketch and wireframe initial web & mobile screens
Design end product, high-fidelity screens
CRO (conversion rate optimization) — User testing, A/B testing
Personas
Any gender
25 - 55 years old
Hobbyist - Studio Photographer
Want a website to show, share and sell their work.
Angie
34 years old
Genres: Portraits, Family, Weddings, Street
Angie has always been an active photographer since she picked up her dad’s old film camera. She’s looking to make the next step in building her photography business. She is looking to make this a full-time endeavor and would like to find an all-in-one solution to get her business up and running. She is an avid Instagram user where she often posts her work and gains a client following. It’s her goal to create a more professional way of sharing her photos, other than Dropbox, and booking new clients.